search jacobsonco.com

Jacobson Receives ‘Excellence Award’ for Packaging Design and Layout

 Back to Success Stories

Challenge:

Heinz is the most global U.S.-based food company, with a world-class portfolio of powerful brands holding number-one and number-two market positions in more than 50 countries. Heinz Company was looking for a partner to promote a new product launch for their Heinz ketchup line. The new product was to be an ergonomic squeeze bottle designed especially for kids that required a shrink sleeve label, a technology that was new at the time, as well as a display box. The challenge required a packaging partner who couldcomplete the entire packaging project on time for product launch schedule.

Solutions:

Jacobson assisted in the design of a full body wrap label for the Heinz colored ketchup product launch. Jacobson provided a full range of packaging services for the project: state-of-the-art full bottle contoured sleeve labeling, temperature controlled label storage, packaging display and store model design and construction, multi-packing, and other value-added packaging services. Jacobson also secured, procured and financed a half-million dollars of packaging equipment for the project.

After designing the dedicated production line and installing the equipment, Jacobson Staffing was utilized to provide reliable, trained labor for a three-shift operation that ran 24/7 at project start-up to meet the launch deadline. This allowed Jacobson to flex labor up or down based on production and market demand. At the same time, Jacobson operated a 230,000 square foot dedicated warehouse and packaging facility for Heinz in Des Moines, Iowa and Mount Joy, Iowa and provided dedicated shuttle service and outbound transportation for both.

How Heinz benefits from working with Jacobson Companies:


  • Prepared Foods magazine recognized Heinz for its “kid-ergonomic” packaging.
  • National Paperbox Association selected Jacobson to receive the ‘Excellence Award’ for the design and layout of the Heinz EZ Squirt tri-pack carton.
  • Packaging Digest magazine featured Heinz’s innovative EZ Squirt bottle in the April 2002 edition. The article noted Jacobson for the labeling and packaging assistance.
  • Jacobson offers savings to Heinz in both space and cost of goods.
  • Close relationship that lead to performing other secondary packaging for Heinz such as club store displays and trays.